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Trading name: 

Iceland

Applicant name: 

Iceland Foods Ltd

Address: 

73-74 Boundary Road
Hove
Brighton & Hove
BN3 5TD

Application type: 
Premises - new
Case status: 
Licence Issued
Decision: 
Grant with Conditions
Received date: 
Friday 21 August 2009
Issued: 
Tuesday 6 August 2024
Expiry date: 
Tuesday 30 September 2025
Map: 
[view map]
Ward: 
Wish

Sale by Retail of Alcohol

Alcohol consumed: 
Off the premises
Times: 
  • 08:00:00 - 23:00:00 Excluding Sundays
  • 10:00:00 - 22:30:00 Sunday
Current designated person
Name: 
Scott Redman
From: 
Thursday 6 February 2025
Previous designated person
Name: 
Gary David Brown
From: 
Thursday 15 August 2024
To: 
Wednesday 5 February 2025
Previous designated person
Name: 
Christopher Hampton
From: 
Friday 5 July 2024
To: 
Wednesday 14 August 2024
Previous designated person
Name: 
Lee Brown
From: 
Thursday 16 November 2023
To: 
Thursday 4 July 2024
Previous designated person
Name: 
Gary John Coyston
From: 
Wednesday 30 October 2019
To: 
Wednesday 15 November 2023
Previous designated person
Name: 
Jonathan Prince
From: 
Friday 30 August 2019
To: 
Tuesday 29 October 2019
Previous designated person
Name: 
Jamie Andrews
From: 
Monday 30 July 2018
To: 
Thursday 29 August 2019
Previous designated person
Name: 
Helen Whitfield
From: 
Thursday 29 June 2017
To: 
Sunday 29 July 2018
Previous designated person
Name: 
Shane Redman
From: 
Wednesday 8 February 2017
To: 
Wednesday 28 June 2017
Previous designated person
Name: 
Louis Mockett
From: 
Thursday 12 March 2015
To: 
Wednesday 8 February 2017
Previous designated person
Name: 
Russell Stacey
From: 
Friday 11 April 2014
To: 
Thursday 12 March 2015
Previous designated person
Name: 
Gary John Coyston
From: 
Monday 27 January 2014
To: 
Friday 11 April 2014
Previous designated person
Name: 
Gareth Bance
From: 
Thursday 20 June 2013
To: 
Sunday 26 January 2014
Previous designated person
Name: 
Mr Shane Redman
From: 
Wednesday 6 February 2013
To: 
Wednesday 19 June 2013
Previous designated person
Name: 
Mr Louis Mockett
From: 
Monday 3 December 2012
To: 
Tuesday 5 February 2013
Previous designated person
Name: 
Nicola Jayne Louise Butler
From: 
Tuesday 21 February 2012
To: 
Monday 3 December 2012
Previous designated person
Name: 
Mr James Markey
From: 
Tuesday 29 November 2011
To: 
Tuesday 21 February 2012
Previous designated person
Name: 
Brian Kenneally
From: 
Tuesday 12 April 2011
To: 
Tuesday 29 November 2011
Previous designated person
Name: 
Shane Redman
From: 
Tuesday 11 January 2011
To: 
Tuesday 12 April 2011
Previous designated person
Name: 
Mr Warren Brett Fairall
From: 
Thursday 12 November 2009
To: 
Tuesday 11 January 2011
Previous designated person
Name: 
Robert Elliot Hayes
From: 
Thursday 1 October 2009
To: 
Thursday 12 November 2009
Responsible authority: 
Fire Service
Consultation period closes: 
Friday 18 September 2009
Responsible authority: 
Police
Consultation period closes: 
Friday 18 September 2009
Mandatory conditions

S 21; mandatory condition: door supervision

1. Where a premises licence includes a condition that at specified times one or more individuals must be at the premises to carry out a security activity, each such individual must:
a) Be authorised to carry out that activity by a licence granted under the Private Security Industry Act 2001: or
b) Be entitled to carry out that activity by virtue of section 4 of the Act.

2. But nothing in subsection (1) requires such a condition to be imposed:
a) In respect of premises within paragraph 8 (3)(a) of Schedule 2 to the Private Security Industry act 2001 (c12) (premises with premises licences authorising plays or films): or

b) In respect of premises in relation to:
I. Any occasion mentioned in paragraph 8(3)(b) or (c) of that Schedule (premises being used exclusively by club with club premises certificate, under a temporary event notice authorising plays or films or under a gaming licence) or

II. any occasion within paragraph 8(3)(d) of that Schedule (occasions prescribed by regulations under that Act).

3. For the purposes of this section:
a) "Security activity" means an activity to which paragraph 2(1)(a) of that Schedule applies, and which is licensable conduct for purposes of that Act, (see Section 3(2) of that Act) and

b) Paragraph 8(5) of that Schedule (interpretation of references to an occasion) applies as it applies in relation to paragraph 8 of that Schedule.

Mandatory conditions

Annex 1 - Mandatory conditions
S 19; mandatory conditions where licence authorises supply of alcohol
1. No supply of alcohol may be made under the premises licence
a) at a time when there is no designated premises supervisor in respect of the premises, or
b) at a time when the designated premises supervisor does not hold a personal licence or his personal licence is suspended
2. Every supply of alcohol under the premises licence must be made or authorised by a person who holds a personal licence
5. (1) The premises licence holder or club premises certificate holder must ensure that an age verification policy is adopted in respect of the premises in relation to the sale or supply of alcohol.
(2) The designated premises supervisor in relation to the premises licence must ensure that the supply of alcohol at the premises is carried on in accordance with the age verification policy.
(3) The policy must require individuals who appear to the responsible person to be under 18 years of age (or such older age as may be specified in the policy) to produce on request, before being served alcohol, identification bearing their photograph, date of birth and either—
(a) a holographic mark, or
(b) an ultraviolet feature.
Minimum Drinks Pricing
1. A relevant person shall ensure that no alcohol is sold or supplied for consumption on or off the premises for a price which is less than the permitted price.
2. For the purposes of the condition set out in paragraph 1 —
(a) "duty" is to be construed in accordance with the Alcoholic Liquor Duties Act 1979:
(b) "permitted price" is the price found by applying the formula—
P=D+(DxV)
where—
(i) P is the permitted price,
(ii) D is the amount of duty chargeable in relation to the alcohol as if the duty were charged on the date of the sale or supply of the alcohol, and
(iii) V is the rate of value added tax chargeable in relation to the alcohol as if the value added tax were charged on the date of the sale or supply of the alcohol;
(c) "relevant person" means, in relation to premises in respect of which there is in force a premises licence—
(i) the holder of the premises licence,
(ii) the designated premises supervisor (if any) in respect of such a licence, or
(iii) the personal licence holder who makes or authorises a supply of alcohol under such a licence;
(d) "relevant person" means, in relation to premises in respect of which there is in force a club premises certificate, any member or officer of the club present on the premises in a capacity which enables the member or officer to prevent the supply in question; and
(e) "value added tax" means value added tax charged in accordance with the Value Added Tax Act 1994.
3. Where the permitted price given by Paragraph (b) of paragraph 2 would (apart from this paragraph) not be a whole number of pennies, the price given by that sub-paragraph shall be taken to be the price actually given by that sub-paragraph rounded up to the nearest penny.
4. (1) Sub-paragraph (2) applies where the permitted price given by Paragraph (b) of paragraph 2 on a day ("the first day") would be different from the permitted price on the next day ("the second day") as a result of a change to the rate of duty or value added tax.
(2) The permitted price which would apply on the first day applies to sales or supplies of alcohol which take place before the expiry of the period of 14 days beginning on the second day.

Conditions consistent with the operating schedule


For the prevention of crime and disorder:

1) Digital CCTV and appropriate recording equipment to be installed, operated and maintained to provide coverage of the entrance to the premises, payment point areas, the area from which intoxicants are offered for sale and the rear exit from the premises. CCTV footage will be stored for a minimum of 21 days. The CCTV images will record and display dates and times, and these times will be checked regularly to ensure their accuracy and will be changed when British Summer Time starts and ends.

2) The premises will consult the Police in relation to the implementation security arrangements, including security staff.

Public Safety N/A

The Prevention of Public Nuisance N/A

The Protection of children from harm:

3) The premises will operate a “Challenge 25” policy whereby any person attempting to buy alcohol who appears to be under 25 will be asked for photographic ID to prove their age. The only forms of ID that will be accepted are passports, driving licences with a photograph or Portman Group, Citizen Card or Validate proof of age cards bearing the ‘PASS’ mark hologram. The list of approved forms of ID may be amended or revised with the prior written agreement of Sussex Police and the Licensing Authority without the need to amend the licence or conditions attaching to it.

Conditions attached after a hearing by the licensing authority

NONE

Retail supermarket - Type premises providing customers with a wide range of foodstuffs, goods and other services including the sale of alcoholic products for consumption off the premises.